COATURENO. 16 EPO WHITE COAT SHAMPOOGALLONISLE OF DOGS BELIEVES THE BEAUTY AND WELLNESS OF YOUR DOG ARE INEXTRICABLY LINKED. THAT IS WHY THEY CREATED COATURE A 3STEP WEEKLY GROOMING RITUAL THAT KEEPS SKIN HEALTHY AND HAIR MANAGEABLE. WASH CONDITION AND BRUSH ONCE A WEEK FOR A HEALTHY HAPPY DOG WHO SHINES FOR HOME AND PROFESSIONAL USE.BEST FOR WHITE CREAM OR PRIMARILY WHITEBASED COATS. WORKS BY PLACING OPTICAL ENHANCERS SUSPENDED BY THE OIL WITHIN THE SHAMPOO INTO THE COAT. DOES NOT CONTAIN HARMFUL BLUING AGENTS OR DYES.CONTAINS 1 PURE COLDPRESSED EVENING PRIMROSE OIL EPO. THE COLDPRESSING PROCESS UNLIKE EXTRACTS PRESERVES ESSENTIAL NUTRIENTS. RICH IN ESSENTIAL FATTY ACIDS OMEGA 6. EPO WORKS WONDERS ON A NORMAL SKIN AND COAT WHILE MANAGING MINOR TO SEVERE SKIN PROBLEMS.DIRECTIONSWET HAIR THOROUGHLY APPLY SHAMPOO LATHER AND RINSE TO REMOVE DIRT AND EXCESSIVE OILS. FOR OPTIMUM RESULTS APPLY SHAMPOO AGAIN LATHER AND LET SIT IN THE COAT 25 MINUTES. RINSE THOROUGHLY. CONDITION IF DESIRED WITH FORMULA NO. 50 AND NO. 51 THEN DRY.MAY BE DILUTED 101